Paid ads across Meta, Google and TikTok,
steered from one place
Roashelm is an AI media buyer. It turns your product pages into ad creative, launches campaigns only after you approve them, and watches every one around the clock within the budget caps you set. Returns are measured on your own orders, after refunds.
Connects through each platform's official advertising API. Your ad accounts and billing stay yours.
Each platform optimizes inside its own walls
Meta, Google and TikTok now automate bidding and targeting well. None of them decides how much of your budget each one deserves, keeps them supplied with genuinely new creative, or agrees on how many sales actually happened. That work still lands on a person with a spreadsheet.
What Roashelm does
Creative from your own product pages
It reads your landing page, pulls out the selling points it can verify, and drafts distinct concepts with different angles, openings and formats. Every claim links back to the line on your page it came from.
Nothing goes live without you
New campaigns are created paused. You approve them, and you approve any change larger than the limits you set.
Rules that run around the clock
Ads that spend without converting are paused, campaigns in their learning phase are left alone, monthly budgets stay on pace, and winners scale in capped steps. A paused ad gets one automatic second look the next day, because conversions are often reported late.
Returns measured on your orders
Every dashboard counts conversions its own way. Roashelm matches tracked links to the orders in your store and reports revenue after refunds, with each platform's own numbers kept alongside.
Platforms optimize inside their own walls. Roashelm steers the budget between them.
How it works
- Step 1
Connect
Grant partner access to your Meta, Google and TikTok ad accounts and connect your store. Ownership never moves to us.
- Step 2
Set the limits
Daily budget caps, the largest change allowed in one step, and the return you are aiming for. The system cannot go past them.
- Step 3
Approve and review
Approve new creative and campaigns, then read one daily report that compares every platform on the same terms.
You stay in control
- Your accounts, your billingWe work through partner access, and you can remove it at any time.
- Hard caps on every changeLimits are checked before any budget or status change is sent.
- Pause, never deleteThe system can pause or archive. It cannot delete your campaigns.
- Disclosure by the rulesGenerated creative is labeled wherever a platform requires it.
Questions
Which platforms are supported?
Meta (Facebook and Instagram) and Google Ads come first, with TikTok next. Other networks follow based on demand.
Do you take ownership of my ad accounts?
No. You grant partner access from your own business account, billing stays with you, and you can revoke access at any time.
Can the system spend more than I planned?
No. Daily caps and the largest allowed budget change are hard limits. Anything beyond them turns into an approval request instead of an action.
Which parts are done by AI?
Drafting creative and copy, checking every campaign around the clock, and writing the daily report. Rules and caps you set decide what the AI may change on its own, and anything larger waits for your approval.
How do you measure results?
We match the tracking parameters on your ad links to the orders in your store, subtract refunds, and report net revenue per platform and campaign. Each platform's own reported conversions are shown alongside for comparison, not used to make decisions.
Will the AI make claims about my product?
Only claims it can trace to your own product or landing page. It does not write reviews, testimonials or endorsements, and it does not use celebrity likenesses.
Is AI generated creative labeled?
Yes, wherever a platform requires it. On TikTok, for example, the AI generated content setting is switched on automatically.
Who is it for right now?
Online stores and software products selling in North America. Roashelm is in early access and we are taking a small number of requests.
How do I get started?
Email hello@roashelm.com with your store address and the platforms you advertise on.
Bring your store and your ad accounts
Tell us where you sell and which platforms you advertise on, and we will reply by email.
Request early access